Hotstar’s Performance in India’s OTT Streaming

According to the Ormax Media report, viewership numbers are derived from primary research conducted across India on a weekly basis and then projected to the overall OTT universe in the country. This methodology ensures a relatively accurate representation of audience engagement with various series on different platforms.

The report highlights that while Amazon Prime Video and Netflix India dominate the top fifteen list with five shows each, Disney+ Hotstar also has its presence among the top contenders. Specifically, the show ‘Thukra Ke Mera Pyaar’, available on Disney+ Hotstar, secured a position in the top five most-watched Hindi web series in India for 2024, with an estimated viewership of 16 million.

This placement indicates a significant level of audience engagement with Hotstar’s content, even though the platform might not have as many titles in the top spots as compared to Amazon Prime and Netflix, which have dominated the list by taking up 10 spots out of 15. The other series mentioned in the report are Mirzapur Season 3, Panchayat Season 3, Heeramandi, Indian Police Force, Citadel: Honey Bunny, Kota Factory Season 3, Taaza Khabar Season 2, The Legend of Hanuman Season 5, and Mismatched Season 3. The top 2 shows are from Amazon Prime Video, the third one from Netflix and the fourth and fifth positions are taken by Prime Video and Hotstar, respectively.

It’s important to note that the data from the report focuses on the Hindi language web series within the Indian market, which is a significant segment of the overall OTT viewership in India.

While Hotstar is not the dominant player in terms of having the highest number of shows in the top list in this particular report, its inclusion in the top 5 indicates that it still commands a substantial viewership and presence in the Indian streaming market. The performance of Thukra Ke Mera Pyaar shows that the platform has its loyal audience and is capable of generating significant viewership for its popular shows. The market is constantly changing, and it will be important to look at future reports to see how Hotstar’s content mix impacts its position.

The performance of different streaming services highlights the diversity in audience preferences and the different content strategies employed by these platforms. The ongoing battle for market share among OTT services is sure to drive further innovation and growth in the industry.